Advertisers may choose this option if their products are popular in a particular location. Targeting by location allows advertisers to reach an audience in a specific location: country, US state, or from Reddit’s list of 210 US cities. Reddit also offers five different ad targeting categories: When creating a Reddit campaign, advertisers should know precisely what their goals are so they can choose the right objective and drive results. For video views, the only post type is video. For traffic, conversions, and app installs, post types include link and video. For brand awareness and reach, post types include text, link (can include an image), and video. The conversions objective focuses on driving conversions, app install on driving mobile app installs, and video views on generating video views.Įach objective also has a particular post type. The traffic objective is best for driving traffic to a desired landing page.
The brand awareness and reach objective is ideal for advertisers who want to build interest in their brand and reach their audience. This article will cover Reddit’s ad objectives and ad targeting, followed by step-by-step instructions for creating a Reddit ad campaign. That means advertisers have the potential to reach new audiences in a highly targeted way.”īut before an advertiser jumps blindly into Reddit advertising, it’s important to know the basics of advertising on this unique platform first. “A large portion are unique users, meaning they don’t use other social platforms.
“Reddit’s users are tech-savvy and highly engaged, making them attractive to advertisers,” said Emarketer forecasting director Monica Peart in the aforementioned Emarketer report. For advertisers looking to expand their horizons, Reddit certainly offers a great deal of promise. That number is expected to more than double to $261.7 million by 2021. According to an Emarketer report, Reddit’s net US ad revenues will reach $119 million this year. While Reddit is already popular across a variety of demographics, its advertising potential is still growing. Its primary audience demographics include gamers, TV and film fans, fashion enthusiasts, consumer tech aficionados, health buffs, and sports savants. Users spend an average of 36 minutes in the Reddit app daily. The platform has more than 330 million monthly visitors, 130,000 active communities, and 21 billion monthly views. Reddit is an online forum that is constantly updated with breaking news, interesting stories, memes, pictures, and videos from across the internet. Although not many think of Reddit, it is now emerging as an auspicious advertising platform. When we think of social media advertising, the networks that typically come to mind include the conglomerate of Facebook, Instagram, Snapchat, and Pinterest.
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